Let's be honest; job search and hiring aren't the most exciting topics to discuss or deal with. For job seekers, it's often a daily cycle of applications, networking and sometimes, outright rejection. Those on the hiring side know the "joys" of sifting through countless resumes and applications, waiting to hear back from recruiters or just waiting to find anyone who fits the bill. A little levity can go a long way toward breathing life into the process and making your jobs more effective. Before you post your next job, consider these three reasons why you should infuse humor into the description.
Humor Enhances Your Company Brand.
Demonstrating a sense of humor right off the bat gives potential hires a certain impression of your company - and it's a good one! From boosting morale and building trust among co-workers, to helping your company stand out, there are plenty of proven reasons why humor is the key to success at work. Your job posting is often the first interaction a potential hire has with your brand, so why not give the impression that the company is, in fact, full of easy-going, fun loving people? Focus on the quirks that make your company unique and spin them to either sound exaggerated or completely off the wall. If your office is dog-friendly, explain that select team members are house broken and up-to-date on their shots, so applicants should be as well. Designers and creative professionals are smart people, so they should have no trouble picking up on the sarcasm and will appreciate the effort.
Funny Jobs Get Shared.
Not only will humor set your posting apart and lead to a great first impression among readers, it will increase its chances of getting shared. Jonah Berger, author of Contagious: Why Things Catch On, points to six requirements that almost always lead to viral sharing (social currency, triggers, emotion, public, practical value and stories), but those qualities may not be applicable for your average job description. Humor, on the other hand, was found to have a nearly ubiquitous presence in content that was widely shared according to this Moz report and humor is FAR easier to incorporate in your posting than, for example, heart-wrenching and inspiring tales of cancer survival, or giggling babies.
Humor Breaks Up The Monotony.
No one ever really knows how long it will take to fill a position. Days, weeks, months... Heck, even if you hire someone tomorrow, they could get poached hours later by an amazing offer, or decide to leave the country, effectively sending you right back to the square one. Mixing things up and adding some spice to your descriptions challenges you to think differently about the job and the perfect hire. It's a great way to keep from doing, and posting, the same kind of thing over and over again. Job seekers face the same dilema, reading through similarly written and formatted descriptions over and over again. When your descriptions are funny and lively, everyone wins!
Bonus: Some Elements of Job Search/Hiring Are Easy Targets.
Hopefully you've gotten past the sincere application of words like "Rockstar", "Wizard" and "Guru" in your job titles, but that doesn't mean you can't poke fun at them in the description. The same goes for phrases like "we're looking for an independent team player," and "This junior level position requires at least 7 years of experience." Making fun of these commonly seen gaffes in job descriptions tells the reader that you can relate to their experience and that you'd like to offer them a different one.
Perhaps you're thinking, "Legal will never let me get away with any of this," and that might be true, but it can't hurt to try. Even a small effort to distinguish your company and bring a smile to a job seekers face will be rewarded through your company brand and the reach of your jobs. Write to me anytime at email@example.com and I'll happily help you throw some funny at your readers.